About
Direction: Jennie Manieri
A Practice Rooted in Form, Material, and Meaning
New York–based designer Keith Rizza works across visual merchandising, interiors, photography, fashion, and ceramics. Over the past two decades, his work has explored the relationship between objects, spaces, and the people who inhabit them. Regardless of scale or discipline, his approach is grounded in craftsmanship, materiality, and thoughtful design.
Photography
Keith began his photography career, producing editorial and commercial still life for clients including Saks Fifth Avenue and BlackBook Magazine. Those early years shaped an enduring sensitivity to light, composition, texture, and atmosphere that continues to inform his work today.
Fashion
Keith's work in fashion spans design, styling, and visual merchandising for both heritage brands and contemporary labels. At Brooks Brothers, he contributed to the evolution of the Red Fleece collection and collaborated on projects for retailers including Takashimaya and United Arrows. The experience established a lasting interest in how product, narrative, and environment come together.
Experiential & Interior
Keith's work in interiors and experiential design has focused on creating environments that feel intuitive, functional, and enduring. At Design Within Reach, a MillerKnoll brand, he led visual merchandising initiatives, store environments, and residential staging projects throughout North America. His work with Connect Homes further expanded his interest in residential design and modern living.
Today, he serves as Director of Visual Merchandising at Thuma, where he helps shape retail environments that bring together architecture, product, and the customer experience.
Ceramics
Ceramics remain an important part of Keith's practice. Working with clay offers a slower, more tactile way of exploring form, proportion, and material. Each piece is made by hand with an emphasis on restraint, utility, and quiet expression.
Across every discipline, from retail environments to handcrafted objects, the same ideas continue to guide his work: careful observation, thoughtful composition, and respect for materials.